Group buys ads to urge people to ditch Florida for Colorado

A Denver-based grassroots group called Good Business Colorado launched a statewide campaign to lure businesses away from Florida to Colorado.

The group's web site brags of more sunny days, legalized recreational marijuana and stronger protections for LGBTQ citizens as reasons people should consider relocating.

They're currently placing ads in newspapers and other publications in Florida including the Orlando Sentinel. The ad shows a rainbow stretched across the Rocky Mountain with the message: "Move to Colorado. In Colorado, more than just our grass is protected.  Your job is, too. We pride ourselves on our innovative businesses and ability to be ourselves at work."

Good Business Colorado’s website claims that Colorado has double the breweries of Florida, thousands of more miles of trails, and friendlier LGBTQ policies with statewide non-discrimination protections for sexual orientation and gender identity.

Florida currently does not have any statewide laws protecting LGBTQ residents from discrimination, including the workplace.  Orlando and Orange County have their own policies in place, but the legislature continues rejecting the Florida Competitive Workforce Act which would give statewide protection against discrimination based on sexual orientation and gender identity in the workplace, housing and public places.  It was first introduced in 2009.