Burger King introduces moldy burger to tout elimination of preservatives

Typically, restaurants would go to great lengths to keep mold from being present in their food.

But not for Burger King.

In a bit of a shock to the system, Burger King has rolled out a new marketing campaign in which they tout their lack of preservatives in their food by showing the advance of mold on the same.

Fernando Machado, global chief marketing officer for Burger King's parent company Restaurant Brands International, told USA TODAY officials wanted to do something that would stand out.

“The beauty of real food is that it gets ugly. It’s common knowledge that real food deteriorates quicker because it is free of artificial preservatives," Machado said. "Instead of featuring our Whopper sandwich with the classic flawless and often too perfect photographic style typically used in fast food advertising, we decided to showcase something real, honest and that only Burger King could do.”

The fast-food chain said in a news release that it’s showing mold “can be a beautiful thing” to highlight removing artificial preservatives from the Whopper in most European countries and in select U.S. markets.