Rosen said expanding the character limit from 140 characters to 280 will give users more space to fit in their thoughts.
Historically, Rosen said, nine percent of tweets typed in English hit the character limit, which results in a lot of time spent editing a single tweet or eventually abandoning tweets before sharing them.
Excited to share that after weeks of extensive data analysis and feedback, we’re expanding our character limit to 280! Read more about what we learned and how we came to this decision here: https://t.co/BcJnnpedjf— Aliza Rosen (@alizar) November 7, 2017
In September, Twitter launched a test for select users to have access to the expanded 280-character limit. As a result of the experiment, researchers found only one percent of tweets in English hit the character limit.
“People in the experiment told us that a higher character limit made them feel more satisfied with how they expressed themselves on Twitter, their ability to find good content, and Twitter overall,” Rosen wrote.
However, tweets in Japanese, Korean and Chinese will continue to have the 140-character limit, because cramming characters is not an issue for the languages due to the density of their writing systems, she said.
For users concerned about their timelines being flooded with 280-character tweets, Rosen said the experiement showed that didn’t happen.
“Only 5% of Tweets sent were longer than 140 characters and only 2% were over 190 characters,” Rosen wrote. “As a result, your timeline reading experience should not substantially change, you’ll still see about the same amount of Tweets in your timeline.”
Rosen encouraged users to give Twitter feedback on the change.
“We’re always listening to your feedback, so try it out and let us know what you think,” she tweeted.
We believe that this change will make it easier for everyone to Tweet, while maintaining the brevity that makes Twitter, Twitter. We’re always listening to your feedback, so try it out and let us know what you think! Happy Tweeting :)— Aliza Rosen (@alizar) November 7, 2017